Holistisilvy
my role
project overview
the persona
These personas were built based on data provided by the client regarding the profile of her primary patients and the main reasons they come for treatment, as well as an analysis of the testimonials I received. The goal was to hone in on the real pain points and motivations of the women who come for therapy, to ensure that every design decision served the user at the deepest level.
information architecture
Grid system
The grid system was designed as part of the White Space strategy to convey a visual experience of calm and airiness thus reinforcing the conveyance of a theraputic environment. The system supports three main breakpoints, ensuring that content is clean and fast to consume on any screen size as detailed on the table.

Wireframes&UI Design
Wireframes
UI Design

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color pallette
Typography
This is H1
Helius Bold
L-48px
|
M-40px
|
S-36px
This is H2
Helius Medium
L-32px
|
M-30px
|
S-28px
This is H3
Assistant medium
L-24px
|
M-24px
|
S-22px
This is H4
Assistant medium
L-20px
|
M-20px
|
S-18px
This is Paragraph
Assistant Regular
L-16px
|
M-16px
|
S-16px
This is Caption
Assistant Light
L-12px
|
M-12px
|
S-12px
Iconography
Freehand Icons
Functional Outlined Icons









